Membership for the world's most loved brands.

Hellen is a new company from the team that built membership for Nike, Apple, and Nordstrom.
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Make belonging for your brand the unlock for your business.

Great brands are meaningful, purposeful and inviting.

But most loyalty programs are focused on transactional, one-dimensional relationships between brands and their biggest fans. We help our clients translate business goals into real human relationships. We create belonging. We make brands matter more to the people they serve.

Create belonging. Make meaning.

Serve people better.

Read more about the impact we've made:

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How Nike is Redefining Loyalty

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NikePlus: “more personal at scale”

How meaningful is your brand?

Talk to Hellen